Morse Plc. (MOR), the business and IT consultancy, and Independent IP (IIP), a technology innovator and service provider for digital media supply chain management, have today announced that they are forming an exclusive partnership to enable companies to better track, control and market their digital assets, allowing these companies to focus on their core competencies: finding, producing and marketing entertainment.
The partnership combines, as an outsourced service, the first web based digital media asset and supply chain management platform, FUGA™, with Morse’s business and technology expertise, to help manage assets from end-to-end and expand business to online and mobile sales channels.
“There has been an explosion of digital assets in the media and entertainment industries. Old systems and processes for tracking and managing physical and digital goods from production to consumer aren’t sophisticated enough to deal with the fast growth and complexities of the digital world,” said Philip Eames, head of media comms, Morse. Many companies are relying on trust and simple reporting to understand where their digital assets are in the supply chain. This method, however, does not allow the owners of the digital assets to have visibility throughout the supply chain.
“Media owners really need a more effective way to manage and track their digital assets. In the past a music company would never have opened up its warehouse to retailers, let them walk in, take what they want and rely on the retailer’s integrity to ensure they were paid for the correct amount of goods. Yet, this is exactly the approach many are taking in the online world,” Eames continued. “It is vital for these businesses to be able to maintain control of digital assets through out the distribution process to make sure they reach the right market efficiently and rely on fast, straightforward reconciliation of revenues.”
“With FUGA™, IIP has developed the next generation platform for doing digital media business, enabling people to collaborate and manage their business from creation to consumer facing channel. All of this is done in a web based environment, founded on an entirely new concept,” says Martijn Tjho, founder, IIP.
FUGA™ builds a collaborative network with trade partners via a secured B2B platform, enabling digital media companies to manage their entire supply chain and prevent loss of control of their digital assets. Morse’s specialist knowledge in digital media and supply chain processes, along with its IT expertise ensures that the solution is successfully implemented and meets the needs of the individual business.
“Once again Morse has identified a true innovator and is pioneering a new partner based approach providing solutions to meet a growing business challenge,” continued Eames. “Working with IIP ensures we leverage our existing experience in the media and communications industries – one of our four vertical markets.”
“IIP is very excited about the partnership. It gives us the strength to operate on a global scale and service bigger
clients with higher demands for resources and scalability,” finished Tjho.